Why Your Firm Should Care About Being a B Corp
The world is drowning in purpose-washing.
Big words, small actions.
Everyone says they care. Few prove it.
i diamond i has been working with a number of law firms recently.
Having partnered with truly purpose-led organisations in other sectors, we see the opportunity
Clients and even recruits are making decisions with that in mind. Look at whats happening with people boycotting companies like McDonalds over Gaza.
They’re looking for proof companies align with their own values.
But are law firms even pretending to be purpose driven?
One way to live your values is to become B Corp Certified.
This means you will be addressing your triple bottom line, looking at social and environmental capital not just economic. You can view the standards here.
At the time of writing there are only 35 UK law firms and 23 accountancy firms that are B Corp certified
Which means… the field is still wide open. That’s less than 1% of UK law firms.
For the first law firms that get there, the upside is huge.
It tells clients, partners, and talent: “This firm walks the walk.”
It sharpens operations. Attracts aligned people.
And gives legal cover to lead with values.
Here are concrete reasons why your firm should care about B Corp:
1. Enhanced Credibility and Trust. B Corp is a globally recognised mark. It signals ethical practice. Responsible operations. Transparency. It tells clients and partners your firm is committed. To high social and environmental standards. To good governance.
2. Attracting and Retaining Top Talent. Law firms with B Corp status see more interest from recruits. Especially younger generations. They seek purpose-driven work. Certification shows commitment to employee well-being. To diversity. To a positive workplace. This boosts morale. And retention.
3. Winning and Retaining Clients. Many clients now actively seek out firms that share their values. This includes their own sustainability goals. B Corp status can be the deciding factor. It enhances trust. It builds long-term relationships.
4. Operational Improvements and Accountability. The B Corp assessment is thorough. It helps your firm find areas to improve. In governance. Community engagement. Environmental impact. It leads to smarter policies. More formal programs. A more resilient business.
5. Access to a Global Community. B Corps join a worldwide network. Of like-minded organizations. This opens doors. To collaboration. To learning. To partnership opportunities. It fosters innovation. And collective impact.
6. Legal Protection for Purpose-Driven Decisions. B Corp status allows firms to balance profit with purpose. Without risking shareholder lawsuits. The legal framework supports decisions. Those that consider social and environmental impact. Alongside financial returns.
Leading firms like Bates Wells are B Corps. They show you can pursue both purpose and commercial success. You don't have to choose.
Are you performing your values or living them?
Let’s figure it out together.
From mapping the standards to telling your story, i diamond i helps law firms become B Corps. And better businesses.
