Soul Farm Co-Operative Farm
Customer Relationship Management
Curious how your subscription service could build deeper connections and community loyalty? Laurence, with 20 years of marketing expertise and seven seasons working closely with Soul Farm, including pioneering one of the very first Ooooby-powered veg box schemes. He is passionate about helping small subscription businesses stand out against the supermarkets. Discover how creative branding and smart digital strategies can transform your growth and impact, starting today.
Chapter 1: The moment they first notice you exist
The spark. The journey starts with targeted social media campaigns, organic posts and paid ads boost reach, build curiosity and channel visitors
Chapter 2: Curiosity
and Chapter 3: Someone decides to care.
You give them a reason to look a little closer. Once engaged, visitors experience an interactive funnel where they choose their ideal veg box. Offers are personalised, highlighting flexible pricing, exclusive additions, and special events to entice conversion
Bespoke Link in Profile
Veg Box builder quiz funnel
Product
Step 4: The first experience
The first box, the first visit, the first email, the first message. New subscribers enter an automated email welcome sequence, receive exclusive access and learn about Soul Farm’s values and perks.
Chapter 5: The seasonal rhythm
Insights from CRM analytics guide targeted reengagement campaigns. These include regular newsletters, seasonal offers, and personalised reminders, driving ongoing participation and loyalty.
Have a subscription business
and want more results.
Book a free no-fluff 30-minute strategy call.
Are you a small farm, CSA or other subscription product wanting to bring your brand and digital marketing to life? Book a free 30-minute discovery session with us to explore tailored strategies for creative campaigns, community building, and funnel success.
Bring your biggest challenege.