Integrated Brand & Campaign
Client: Cornwall Museum & Art Gallery
Strategy and Copywriting: Stranger Collective
Strategic marketing: Sandow Studio
An ambitious transformation spanning proposition development, hands-on strategy workshops, and creative campaigns. The multi-phase approach proved effectiveness in uniting legacy activation with advanced, digital-ready brand positioning.
Workshops
Strategy Workshops: Co-Creation in Action
Three participant workshops brought together museum leaders, volunteers, local kids to craft strategy pillars, look at the sense of place, develop the brand’s core proposition, and map engagement pathways. Workshop activities included co-design sessions, strategy matrix mapping, group ideation. We also carried out a visitor and member survey to get a perspective on how people perceived the museum and how they perceived their competitors.
Qualitative and quantitative research helped define both the museum’s current identity and its future direction.
Participants were invited to draw what they felt and to imagine Cornwall, expressing hope, struggle, energy, and belonging. Through these collaborative approaches, we were able to imagine and clearly articulate what the museum stands for, ensuring the brand strategy was rooted in genuine community insight.
Brand Proposition
Be quietly radical
We helped Cornwall Museum define its unique proposition alongside Stranger Collective. These foundational efforts informed the branding agency for CM&AG rebrand and contributed to the interpretation redesign. It also influenced the exhibition campaigns and digital activations that you can see below. Proving that bold brand strategy powers results in today's connected world.
Transformation Campaign
Communicated the museum’s redevelopment through cohesive brand visuals
Campaigns
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Automatia Exhibition
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Royal Cornwall Institute - Supporting legacy giving
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Royal Cornwall Institute - Supporting legacy giving
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80's Exhibition - Children's Activity Book
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80's Exhibition - Children's Activity Book
80s Exhibition Campaign
Integration with Expert Positioning & Digital Strategy
The entire programme was developed with digital transition in mind: assets and strategies from offline workshops and print campaigns were designed to be re-purposed for social, web, and integrated marketing, directly supporting Cornwall Museum’s transformation and aligning seamlessly to I Diamonds I's digital goals. Strategy materials, campaign visuals, and workshop outputs were made accessible both physically and digitally, ensuring a future-proof omnichannel approach.
