What Your Firm Can Learn from a surf brand: It's More Than a Logo
Laurence Jarrett-Kerr Laurence Jarrett-Kerr

What Your Firm Can Learn from a surf brand: It's More Than a Logo

Most firms think their “brand” is their logo, tagline, or website colours.
But clients don’t feel brands or identities, they experience them.

If you don’t own your space, someone else will.
In an industry built on trust, a weak brand leaks confidence, loyalty, and referrals.
You can’t afford to treat branding like an afterthought.

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AI Isn't Replacing Lawyers
Laurence Jarrett-Kerr Laurence Jarrett-Kerr

AI Isn't Replacing Lawyers

It’s replacing the boring parts.

In the ‘90s, I did work experience at a law firm.
We hand-coded intranet pages using a software called Dreamweaver.
It was my first real taste of marketing, and it was slow going.

Fast forward to today:
People still worry AI will take jobs.

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Why Your Firm Should Care About Being a B Corp
Laurence Jarrett-Kerr Laurence Jarrett-Kerr

Why Your Firm Should Care About Being a B Corp

The world is drowning in purpose-washing.
Big words, small actions.

Everyone says they care. Few prove it.

i diamond i has been working with a number of law firms recently.
Having partnered with truly purpose-led organisations, we see the opportunity

Clients and recruits are no longer fooled by slogans.
They’re looking for proof companies live their values. But are law firms even pretending?

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Your Vision.
Our Edge.

In a landscape of constant change, securing enduring market advantage requires a partner who sees beyond the obvious. JK& combines decades of cross-sector insight with a pioneering approach to deliver strategies that truly resonate and results that truly last.

  • Over 20 years working across diverse industries, bringing a breadth of strategic thinking to your specific challenges

  • The powerful fusion of creative imagination with cutting-edge artificial intelligence for unmatched speed, precision, and efficiency

  • Every strategy and campaign is designed with your measurable growth and ROI firmly in mind description

  • As a lean, expert operation, we seamlessly integrate with your team, delivering rapid impact without the overheads of larger agencies