The I Diamond I pilot

January conversion & Creative Review for Small Food & Drink Brands

Find and fix the 3–5 biggest leaks in your online sales and get fresh creative to match. Limited to 5 brands in January, delivered in 2 weeks.

This is a limited offer for January as I Diamond I is still in pilot mode and we want to kick things off with some brands we know and love.

This offer is now closed
But I am still open to talking to anyone that feels growth feels harder than it should

What we do in your review

  • Review the customer journey - a look into all the touch points and the goal of each one. The outcome is how copy, visuals and touch points adapt across the journey.

  • Subscription & LTV review – a simple look at your subscription offer (or potential offer) and basic LTV/retention metrics so you can see where the value is leaking.

  • Offer + main page refresh – rework of oney page (for example your flagship product, ‘shop’ page or a new club offer) with clearer structure and copy.

  • Product page structure – a review into how to present your products, boxes or bundles so customers understand what they’re getting and why it’s worth it.

  • Email essentials – improved visuals, copy and structure for 2–3 key emails (welcome, abandoned checkout, first‑order follow‑up).

  • Free creative – design of a new hero section for your key page, plus 1–2 simple social/ad graphics to promote it.

  • Ideas bank – a prioritised list of next steps for the next 30–60 days.

£3000+

Normally this level of work would run to around £3,000+ of time. For this January pilot, it’s £1,000 for 5 brands we know and love.

Book a 30‑minute call

5 brands

Pilot project

Who is this for →

Made for small food & drink businesses

Independent brands selling food, drink or related products online

  • You’re getting solid online sales, but you suspect the website and emails could be working harder.

  • You’re interested in subscriptions, clubs or repeat orders – or already have something that feels underused.

Design, words, strategy and ideas

How & Who

How it works?

  • Book your intro call – 30 minutes to check fit, choose your focus page/product, and lock in your slot.

  • We do the sprint – over 2 weeks, you get reviews, new copy, and creative. We keep things simple and practical.

  • Handover – we walk you through everything, answer questions, and talk about what to test next.

Who’s behind this?

I’m Laurence, I’ve spent 20 years working with brands and 6 years running a subscription box scheme at Soul Farm in Cornwall. I’ve seen how small tweaks to offer, page layout and emails can make the numbers work (or not) for small food and drink businesses.

Five spots. January only.
Join this pilot.

If you’re a South West drinks brand and this sounds useful, book a quick call. If it’s not a fit, you’ll still leave with one or two ideas to improve your site.