We are pretty pissed at the state of things.

Helping purpose-led enterprises grow with strategy, storytelling, and design.

Business Planning & Social Enterprise Creation

Practical plans and governance for purpose-led ventures.

From new startups to scaling social enterprises, I help organisations plan, fund, and brand themselves for impact, and we host immersive away days for teams to reconnect with purpose.

Branding and
Design

Building strong brands for startups, and creating marketing materials and storytelling for scaleups.

Funding & Growth

Bid writing, crowdfunding, and community share campaigns that bring investment and ownership.

Marketing for Social Impact

Strategies and campaigns that connect with communities and consumers.
Featured
What Your Firm Can Learn from a surf brand: It's More Than a Logo
What Your Firm Can Learn from a surf brand: It's More Than a Logo

Most firms think their “brand” is their logo, tagline, or website colours.
But clients don’t feel brands or identities, they experience them.

If you don’t own your space, someone else will.
In an industry built on trust, a weak brand leaks confidence, loyalty, and referrals.
You can’t afford to treat branding like an afterthought.

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AI Isn't Replacing Lawyers
AI Isn't Replacing Lawyers

It’s replacing the boring parts.

In the ‘90s, I did work experience at a law firm.
We hand-coded intranet pages using a software called Dreamweaver.
It was my first real taste of marketing, and it was slow going.

Fast forward to today:
People still worry AI will take jobs.

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Why Your Firm Should Care About Being a B Corp
Why Your Firm Should Care About Being a B Corp

The world is drowning in purpose-washing.
Big words, small actions.

Everyone says they care. Few prove it.

i diamond i has been working with a number of law firms recently.
Having partnered with truly purpose-led organisations, we see the opportunity

Clients and recruits are no longer fooled by slogans.
They’re looking for proof companies live their values. But are law firms even pretending?

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