For food and drink brands with subscriptions
Two working sessions where we map your subscription, find where people quietly leave, and build the plays to stop it. You leave with a plan and creative ready to get cracking.
Most food and drink founders know their subscription should be working harder.
The product is rarely the problem.
The offer and the journey were never designed around how subscribers actually think. What makes them stay, what makes them drift, what makes them feel part of something rather than just paying for something.
Subscription and Loyalty Workshop
WHAT YOU GET
Your ideal subscriber, defined. Who actually stays, and why, rather than who you hoped would sign up.
A funnel audit. Where people leave, with the two or three moments that account for most of it.
Your offer, redesigned. The structure, the words and what it leads with.
A creative and strategic play, written. Ready to ship, not just a list of ideas.
A prioritised plan for the next sixty days, in the order it should happen.
A recording and the working documents, so your team can run it without you in the room.
£1,500
This level of work normally runs to £3,000 or more.
Two 90-minute sessions and a 60-minute review call. And £500 of it comes off whatever we build together next.
Thirty minutes, no charge, and no pitch. If it isn't a fit you'll still leave with a couple of things to go and change.
Food and drink brands
Independent brands
Who is this for →
WHO IT IS FOR
You sell food or drink online, and you either have a subscription that isn't doing what you hoped, or you know you should have one.
You have customers who bought once and never came back, and a list you have stopped using properly.
You want it fixed rather than managed, and there's someone who can act on the plan once it exists.
Other ways in
You haven't launched yet. The workshop works off your existing customers and where they drop away, so there's nothing to map until people are buying. Launches are a different piece of work and I do those, so book the call anyway and we'll talk about that.
You want someone to run your marketing rather than fix the engine underneath it. I do that too, on a retainer.
I’m Laurence, the person behind IDI
Twenty years with brands, and six years running a subscription business.
How & Who
HOW IT WORKS
Free discovery call, 30 minutes.
• We check it's a fit and agree what we're looking at.
Session one, 90 minutes.
• Your subscriber, your numbers and your funnel. Where people leave.
Session two, 90 minutes.
• The offer rebuilt.
• You get a write up of the new offer.
Review call, 60 minutes.
• We go through the full strategy, hand over the creative and agree what to test first.
WHAT HAPPENS AFTER
Some people take the plan and run it themselves, which is the point of writing it down.
If you would rather we built it, that is a separate piece of work from £5,000, and your £500 comes off it.
Case Study
D2C
PROOF
A Cornish brewery, strong in their own pubs and in trade, wanted to sell direct.
We built the shop, the subscription and the emails that bring people back, then turned the ads on.
Every pound of ad spend is now returning five and a half, and the first subscription renewals have come through.
Orders up 436%
Before January
Christmas brings you a wave of first-time buyers.
Most of them drift off in January, and that is the month this work is for.
Getting the offer and the emails right now means those people are still there in March.
If you sell food or drink and your subscription should be doing more than it is, book a call.
Thirty minutes, no charge, no pitch. If it turns out not to be a fit, you'll still leave with one or two things to go and change about how people stay.